MAHMOUD ALADDIN.

Mahmoud Aladdin is a Dubai-based marketing and brand leader known online as @mr55055. His work spans brand strategy, performance marketing, content production, business growth and luxury automotive storytelling.

He founded ALADDIN WEAR to translate Egyptian heritage, the ambition of the UAE and the discipline of machine culture into a focused contemporary streetwear identity. Car Culture is the first collection; Pharaoh Edition is the next chapter.

The brand is built around restrained black surfaces, tonal graphics and packaging that treats every order as part of the collection.