/* ALADDIN creative chapters. Load after luxury.css. */
.mobile-menu:not([open]) nav { display: none; }
.creative-icon { display: inline-block; flex: 0 0 auto; width: 20px; height: 20px; vertical-align: middle; pointer-events: none; }
.text-link > .creative-icon, .button > .creative-icon { width: 18px; height: 18px; }
.creative-hero { display: grid; grid-template-columns: minmax(0, .84fr) minmax(0, 1.16fr); align-items: stretch; border-bottom: 1px solid var(--line); }
.creative-hero-copy { display: flex; flex-direction: column; align-items: flex-start; justify-content: center; min-width: 0; padding: clamp(44px, 5vw, 76px) var(--page-gutter); }
.creative-hero-copy h1 { margin-bottom: 23px; font-kerning: normal; letter-spacing: -.047em; }
.creative-hero-copy .body-copy { max-width: 450px; }
.creative-hero-copy .hero-index { font-size: 10px; letter-spacing: .08em; }
.creative-hero-meta { display: flex; flex-direction: column; gap: 6px; width: 100%; margin-top: 40px; padding-top: 22px; border-top: 1px solid var(--line); color: var(--muted); font: 400 9px/1.8 var(--sans); letter-spacing: .12em; }
.creative-hero-meta > :last-child { color: var(--accent); }
.creative-hero-figure { display: flex; flex-direction: column; align-items: center; justify-content: center; min-width: 0; padding: clamp(22px, 3vw, 50px) 0; border-inline-start: 1px solid var(--line); background: var(--photo-frame); }
.creative-hero-figure > img { width: 100%; height: auto; object-fit: contain; }
.creative-visual-link { position: relative; isolation: isolate; display: block; width: 100%; min-width: 0; background: var(--photo-frame); }
.creative-visual-link > img { display: block; width: 100%; height: auto; object-fit: contain; }
.creative-visual-link::after { content: ''; position: absolute; inset: 13px; border: 1px solid rgb(243 239 230 / .3); pointer-events: none; transition: border-color .25s ease; }
.creative-visual-link:focus-visible { outline: 2px solid var(--focus); outline-offset: -3px; }
.creative-visual-affordance { position: absolute; z-index: 1; inset-inline-end: 24px; bottom: 24px; display: flex; align-items: center; justify-content: center; width: 44px; height: 44px; border: 1px solid rgb(243 239 230 / .7); background: rgb(12 12 12 / .92); color: #f3efe6; pointer-events: none; transition: color .25s ease, border-color .25s ease, transform .35s var(--ease); }
.creative-visual-link:focus-visible .creative-visual-affordance { color: #e7c887; border-color: #e7c887; }
.creative-hero-figure figcaption { display: flex; flex-direction: column; align-items: flex-start; gap: 9px; width: 100%; padding: 19px 28px 0; color: var(--muted); font-size: 11px; line-height: 1.75; }
.concept-label { display: inline-flex; align-items: center; gap: 7px; color: var(--accent); font: 400 10px/1.75 var(--sans); letter-spacing: .055em; }
.concept-label::before { content: ''; width: 5px; height: 5px; border: 1px solid currentColor; transform: rotate(45deg); }
.creative-studies .section-heading > .body-copy { max-width: 430px; }
.study-gallery { display: grid; grid-template-columns: minmax(0, 1.13fr) minmax(0, .87fr); gap: clamp(24px, 4vw, 58px); align-items: start; padding-top: 14px; perspective: 1800px; }
.study-card { position: relative; isolation: isolate; min-width: 0; border: 1px solid var(--line); background: var(--surface-soft); transform-origin: center 60%; transition: transform .5s var(--ease), border-color .3s ease, box-shadow .5s var(--ease); }
.study-card-object { margin-top: 58px; }
.study-image { position: relative; background: var(--photo-frame); }
.study-image img { display: block; width: 100%; height: auto; object-fit: contain; }
.study-image::after { content: ''; position: absolute; inset: 0; background: linear-gradient(128deg, transparent 48%, rgb(243 239 230 / .08) 76%, transparent); opacity: 0; pointer-events: none; transition: opacity .4s ease; }
.study-card figcaption { padding: 25px 23px 18px; }
.study-card figcaption .kicker { margin-bottom: 15px; }
.study-card h3 { font: 500 clamp(26px, 2.6vw, 35px)/1.18 var(--display); letter-spacing: -.04em; text-wrap: balance; }
.study-card figcaption p:not(.kicker) { max-width: 430px; margin-top: 12px; color: var(--muted); font-size: 14px; line-height: 1.8; }
.study-caption-foot { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 14px; margin-top: 22px; padding-top: 13px; border-top: 1px solid var(--line); }
.study-caption-foot .text-link { border: 0; font-size: 11px; }
.study-card-link::after { content: ''; position: absolute; z-index: 2; inset: 0; cursor: pointer; }
.study-card-link:focus-visible { outline: none; }
.study-card-link:focus-visible::after { outline: 2px solid var(--focus); outline-offset: -3px; }
.study-card:focus-within { border-color: var(--focus); }
#studies, #campaign { scroll-margin-top: calc(var(--header-height) + 24px); }
.creative-film-section, .world-film-section { border-block: 1px solid var(--line); background: var(--surface-soft); }
.creative-film-section.section-wrap, .world-film-section.section-wrap { max-width: none; }
.creative-film { max-width: 1356px; margin-inline: auto; }
.film-heading { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, .64fr); gap: 32px; align-items: end; padding-bottom: 30px; }
.film-heading .eyebrow { margin-bottom: 16px; }
.film-heading > div:last-child { display: flex; flex-direction: column; align-items: flex-start; gap: 16px; padding-bottom: 5px; }
.film-heading .body-copy { max-width: 390px; font-size: 14px; }
.film-screen { position: relative; background: #090909; border: 1px solid var(--line); }
.film-screen video { display: block; width: 100%; height: auto; aspect-ratio: 16/9; object-fit: contain; background: #090909; }
.film-screen video:focus-visible { outline: 2px solid var(--focus); outline-offset: 6px; }
.film-caption { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, .7fr); gap: 24px; margin-top: 20px; color: var(--muted); font-size: 10px; line-height: 1.85; }
.film-caption > div { display: flex; flex-wrap: wrap; align-content: flex-start; gap: 7px 20px; }
.film-caption > div > :first-child { color: var(--accent); font: 400 9px/1.9 var(--sans); letter-spacing: .1em; }
.film-caption > p { max-width: 460px; }
.world-film-link { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 16px 32px; max-width: 1356px; margin: 30px auto 0; padding-top: 22px; border-top: 1px solid var(--line); }
.creative-method-grid, .campaign-principles { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 42px; }
.creative-method-grid article, .campaign-principles article { padding-top: 23px; border-top: 1px solid var(--line); }
.creative-method-grid .number, .campaign-principles .number { display: block; margin-bottom: 30px; font-size: 9px; }
.creative-method-grid h3, .campaign-principles h3 { margin-bottom: 14px; font: 500 27px/1.25 var(--display); letter-spacing: -.03em; }
.creative-method-grid p, .campaign-principles p { color: var(--muted); font-size: 14px; line-height: 1.85; }
.creative-brief-section { display: grid; grid-template-columns: minmax(0, .78fr) minmax(0, 1.22fr); align-items: start; gap: clamp(32px, 7vw, 110px); border-top: 1px solid var(--line); }
.creative-brief-intro { position: sticky; top: calc(var(--header-height) + 34px); min-width: 0; }
.creative-brief-intro .body-copy { margin-top: 26px; }
.brief-expectation { margin-top: 30px; padding-top: 22px; border-top: 1px solid var(--line); }
.brief-expectation .number { font-size: 10px; }
.brief-expectation > p:not(.photo-note) { margin-top: 13px; font: 400 22px/1.4 var(--display); letter-spacing: -.025em; }
.brief-expectation .photo-note { max-width: 360px; font-size: 11px; }
.creative-brief { min-width: 0; padding: clamp(24px, 3vw, 43px); background: var(--surface-soft); border: 1px solid var(--line); }
.brief-title { margin-bottom: 23px; font: 400 29px/1.2 var(--display); letter-spacing: -.03em; }
.brief-options { display: grid; gap: 9px; margin: 0 0 28px; padding: 0; border: 0; min-width: 0; }
.brief-options legend { padding: 0 0 13px; color: var(--muted); font-size: 12px; }
.brief-option { position: relative; display: flex; align-items: center; gap: 14px; min-height: 76px; padding: 14px 16px; border: 1px solid var(--line); background: var(--paper); cursor: pointer; transition: border-color .2s ease, background .2s ease; }
.brief-option:has(input:checked) { border-color: var(--accent); background: var(--surface); }
.brief-option:has(input:focus-visible) { outline: 2px solid var(--focus); outline-offset: 4px; }
.brief-option input { appearance: none; display: block; width: 18px; height: 18px; flex: 0 0 18px; border: 1px solid var(--strong-line); border-radius: 50%; margin: 0; background: var(--paper); cursor: pointer; }
.brief-option input:checked { border-color: var(--accent); background: radial-gradient(circle, var(--accent) 0 4px, transparent 5px); }
.brief-option-copy { display: flex; flex: 1; flex-direction: column; min-width: 0; gap: 4px; }
.brief-option-copy strong { font-size: 14px; font-weight: 400; line-height: 1.6; }
.brief-option-copy > span { color: var(--muted); font-size: 14px; line-height: 1.7; }
.brief-option-mark { display: flex; color: var(--accent); opacity: .55; }
.brief-option-mark .creative-icon { width: 17px; height: 17px; }
.brief-option:has(input:checked) .brief-option-mark { opacity: 1; }
.brief-fields { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 20px 16px; }
.brief-fields .field > span { font-size: 11px; }
.brief-fields textarea { min-height: 105px; }
.brief-preview { margin-top: 24px; padding-block: 6px; border-block: 1px solid var(--line); }
.brief-preview summary { display: flex; align-items: center; justify-content: space-between; gap: 16px; min-height: 44px; padding: 9px 0; font-size: 12px; line-height: 1.7; list-style: none; }
.brief-preview summary::-webkit-details-marker { display: none; }
.brief-preview summary > [aria-hidden='true'] { width: 18px; height: 18px; color: var(--accent); transition: transform .2s ease; }
.brief-preview[open] summary > [aria-hidden='true'] { transform: rotate(45deg); }
.brief-preview pre { margin: 7px 0 14px; padding: 18px; border-inline-start: 1px solid var(--accent); white-space: pre-wrap; overflow-wrap: anywhere; color: var(--muted); background: var(--paper); font: 400 14px/1.9 var(--sans); }
.brief-actions { margin-top: 25px; }
.brief-actions .button { width: 100%; }
.brief-actions .photo-note { margin-top: 17px; max-width: 490px; font-size: 10px; }
.campaign-study-intro { display: grid; grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr); gap: clamp(35px, 6vw, 90px); align-items: end; margin-bottom: 42px; }
.campaign-study-intro .body-copy { max-width: 620px; }
.campaign-study-intro .photo-note { max-width: 600px; margin-top: 20px; }
.campaign-principles { margin-bottom: 42px; }
.campaign-material-board { display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, .9fr); border: 1px solid var(--line); }
.campaign-type-study { position: relative; isolation: isolate; display: flex; flex-direction: column; align-items: center; justify-content: space-between; min-width: 0; min-height: 340px; padding: 36px 30px; background: radial-gradient(ellipse at 20% 10%, rgb(197 171 120 / .1), transparent 62%), #111111; color: #f3efe6; text-align: center; }
.campaign-type-study::after { content: ''; position: absolute; inset: 12px; border: 1px solid rgb(197 171 120 / .2); pointer-events: none; }
.campaign-type-study .number { color: #c5ab78; font-size: 9px; letter-spacing: .18em; }
.campaign-wordmark { width: 100%; margin-block: 26px; color: #d3b98a; direction: ltr; font: 400 clamp(35px, 5vw, 72px)/1 var(--serif); letter-spacing: .14em; text-shadow: 0 1px #514b3b, 0 8px 21px rgb(0 0 0 / .55); }
.campaign-type-study > p { color: #c7c1b7; font: 400 20px/1.6 var(--display); }
.campaign-palette { min-width: 0; padding: 34px 36px; background: var(--surface-soft); }
.campaign-palette .kicker { margin-bottom: 22px; }
.palette-row { display: flex; align-items: center; gap: 18px; min-height: 75px; padding-block: 16px; border-top: 1px solid var(--line); }
.palette-chip { display: block; width: 41px; height: 41px; flex: 0 0 41px; border: 1px solid var(--strong-line); }
.palette-obsidian { background: #111111; }
.palette-ivory { background: #f3efe6; }
.palette-brass { background: #c5ab78; }
.palette-row > div { display: flex; flex: 1; flex-direction: column; gap: 2px; }
.palette-row strong { font-size: 13px; font-weight: 400; }
.palette-row div span { color: var(--muted); font-size: 10px; }
.brand-method { border-block: 1px solid var(--line); background: var(--surface-soft); }
.brand-method + .creative-brief-section { border-top: 0; }
html[dir='rtl'] :is(.creative-hero-meta, .concept-label) { font-family: AladdinArabic, Arial, sans-serif; letter-spacing: 0; }
html[dir='rtl'] .creative-hero-copy h1 { letter-spacing: 0; }
html[dir='rtl'] :is(.study-card h3, .creative-method-grid h3, .campaign-principles h3, .brief-title) { font-family: AladdinArabic, Arial, sans-serif; font-size: 27px; letter-spacing: 0; line-height: 1.65; }
html[dir='rtl'] :is(.brief-expectation > p:not(.photo-note), .campaign-type-study > p) { font-family: AladdinArabic, Arial, sans-serif; font-size: 19px; line-height: 1.8; letter-spacing: 0; }
html[dir='rtl'] :is(.brief-preview pre, .brief-option-copy > span, .study-card figcaption p:not(.kicker)) { font-family: AladdinArabic, Arial, sans-serif; line-height: 1.95; }
html[dir='rtl'] .brief-preview pre { text-align: right; }
@media (hover: hover) and (pointer: fine) {
  .creative-visual-link:hover::after { border-color: rgb(243 239 230 / .7); }
  .creative-visual-link:hover .creative-visual-affordance { color: #e7c887; border-color: #e7c887; }
  .study-card:hover { border-color: var(--accent); }
}
@media (hover: hover) and (pointer: fine) and (prefers-reduced-motion: no-preference) {
  .study-card:hover { transform: perspective(1600px) translateY(-5px) rotateX(.6deg) rotateY(-.4deg); box-shadow: var(--shadow); }
  .study-card:hover .study-image::after { opacity: 1; }
  .creative-visual-link:hover .creative-visual-affordance { transform: translateY(-2px); }
}
@media (min-width: 1600px) {
  .creative-hero-copy { padding-inline-start: max(72px, calc((100vw - 1450px)/2)); }
}
@media (max-width: 1180px) {
  .creative-hero { grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr); }
  .creative-hero-copy { padding-block: 48px; }
  .creative-hero-copy h1 { font-size: clamp(48px, 5.6vw, 68px); }
  .study-gallery { gap: 30px; }
  .creative-brief-section { grid-template-columns: minmax(0, .75fr) minmax(0, 1.25fr); gap: 35px; }
  .brief-fields { grid-template-columns: 1fr; }
  .brief-fields .field-wide { grid-column: auto; }
  .campaign-palette { padding-inline: 26px; }
}
@media (max-width: 960px) {
  .creative-hero { grid-template-columns: 1fr; }
  .creative-hero-copy { padding-block: 46px 34px; }
  .creative-hero-copy h1 { max-width: 680px; font-size: clamp(50px, 7.5vw, 70px); }
  .creative-hero-copy .body-copy { max-width: 570px; }
  .creative-hero-figure { padding: 0; margin: 0 var(--page-gutter) 30px; border: 1px solid var(--line); }
  .creative-hero-figure figcaption { padding: 15px 19px; }
  .creative-hero-meta { flex-direction: row; flex-wrap: wrap; gap: 10px 24px; margin-top: 31px; }
  .film-heading { grid-template-columns: minmax(0, 1fr) minmax(0, .7fr); gap: 30px; }
  .film-heading .body-copy { font-size: 14px; }
  .film-caption { grid-template-columns: 1fr; gap: 12px; }
  .film-caption > p { max-width: 670px; }
  .creative-method-grid, .campaign-principles { gap: 26px; }
  .creative-method-grid h3, .campaign-principles h3 { font-size: 27px; }
  .creative-brief-section { grid-template-columns: 1fr; gap: 35px; }
  .creative-brief-intro { position: static; }
  .creative-brief-intro .body-copy { max-width: 650px; }
  .brief-expectation { margin-top: 28px; }
  .brief-expectation .photo-note { max-width: 650px; }
  .brief-fields { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .brief-fields .field-wide { grid-column: 1/-1; }
  .campaign-study-intro { grid-template-columns: 1fr; gap: 27px; }
  .campaign-wordmark { font-size: clamp(33px, 5vw, 58px); letter-spacing: .1em; }
  html[dir='rtl'] .creative-hero-copy h1 { font-size: clamp(37px, 5.1vw, 53px); }
}
@media (max-width: 600px) {
  .creative-hero-copy { padding-block: 34px 27px; }
  .creative-hero-copy h1 { max-width: none; margin-bottom: 23px; font-size: clamp(42px, 11vw, 60px); line-height: 1.08; }
  .creative-hero-studios .creative-hero-copy h1 br { display: initial; }
  .creative-hero-studios .creative-hero-copy h1 em { display: inline; }
  .creative-hero-copy .hero-index { font-size: 9px; margin-bottom: 24px; }
  .creative-hero-meta { font-size: 8px; letter-spacing: .08em; margin-top: 28px; padding-top: 20px; }
  .creative-hero-figure { margin-bottom: 22px; }
  .creative-hero-figure figcaption { padding: 12px 14px; font-size: 10px; gap: 7px; }
  .creative-visual-link::after { inset: 10px; }
  .creative-visual-affordance { inset-inline-end: 18px; bottom: 18px; }
  .concept-label { font-size: 9px; line-height: 1.9; }
  .study-gallery { grid-template-columns: 1fr; gap: 36px; padding-top: 0; }
  .study-card-object { margin-top: 0; }
  .study-card figcaption { padding: 21px 18px 15px; }
  .study-card h3 { font-size: 29px; }
  .study-card figcaption p:not(.kicker) { font-size: 14px; }
  .study-caption-foot { gap: 6px 15px; margin-top: 19px; padding-top: 9px; }
  .film-heading { grid-template-columns: 1fr; gap: 23px; padding-bottom: 25px; }
  .film-heading > div:last-child { gap: 12px; }
  .film-heading .body-copy { max-width: 440px; font-size: 14px; }
  .film-caption { margin-top: 16px; font-size: 9px; line-height: 1.9; }
  .film-caption > div { flex-direction: column; gap: 5px; }
  .world-film-link { margin-top: 23px; padding-top: 17px; gap: 13px; }
  .world-film-link .text-link { font-size: 12px; }
  .creative-method-grid, .campaign-principles { grid-template-columns: 1fr; gap: 30px; }
  .creative-method-grid article, .campaign-principles article { padding-top: 21px; }
  .creative-method-grid .number, .campaign-principles .number { margin-bottom: 21px; }
  .creative-method-grid h3, .campaign-principles h3 { font-size: 27px; }
  .creative-method-grid p, .campaign-principles p { font-size: 14px; }
  .creative-brief { padding: 25px 19px; }
  .brief-title { font-size: 29px; margin-bottom: 25px; }
  .brief-expectation { margin-top: 27px; padding-top: 22px; }
  .brief-expectation > p:not(.photo-note) { font-size: 23px; }
  .brief-options { gap: 8px; margin-bottom: 25px; }
  .brief-options legend { font-size: 11px; }
  .brief-option { min-height: 78px; padding: 13px 11px; gap: 11px; }
  .brief-option-copy strong { font-size: 14px; }
  .brief-option-copy > span { font-size: 14px; }
  .brief-fields { grid-template-columns: 1fr; gap: 21px; }
  .brief-fields .field-wide { grid-column: auto; }
  .brief-preview pre { padding: 14px 12px; font-size: 14px; }
  .brief-preview summary { font-size: 13px; }
  .brief-actions .photo-note { font-size: 10px; }
  .campaign-study-intro { gap: 24px; margin-bottom: 33px; }
  .campaign-principles { margin-bottom: 38px; }
  .campaign-material-board { grid-template-columns: 1fr; }
  .campaign-type-study { min-height: 278px; padding: 30px 24px; }
  .campaign-wordmark { font-size: clamp(34px, 9.8vw, 52px); letter-spacing: .11em; }
  .campaign-type-study > p { font-size: 20px; }
  .campaign-palette { padding: 26px 23px; }
  .palette-row { padding-block: 14px; }
  html[dir='rtl'] .creative-hero-copy h1 { font-size: clamp(31px, 8.4vw, 44px); line-height: 1.6; }
  html[dir='rtl'] :is(.study-card h3, .creative-method-grid h3, .campaign-principles h3, .brief-title) { font-size: 25px; }
}
@media (prefers-reduced-motion: reduce) {
  .creative-hero *, .creative-studies *, .creative-brief *, .creative-film *, .campaign-study * { animation: none !important; transition: none !important; }
  .study-card:hover, .creative-visual-link:hover .creative-visual-affordance { transform: none !important; }
}
@media (forced-colors: active) {
  .brief-option input { appearance: auto; }
  .concept-label::before, .palette-chip { border-color: CanvasText; }
}

/* Rounded frames share the main site's quiet geometry. */
.study-card, .creative-brief, .film-screen, .film-screen video, .creative-visual-link, .creative-visual-link > img, .creative-hero-figure { border-radius: var(--radius-card); }
.study-image, .study-image img, .study-image::after { border-radius: var(--radius-card) var(--radius-card) 0 0; }
.study-card-link::after { border-radius: var(--radius-card); }
.brief-option, .brief-preview pre, .creative-visual-affordance, .creative-visual-link::after, .palette-chip { border-radius: var(--radius-control); }
.film-caption > p, .brief-expectation .photo-note, .brief-actions .photo-note { font-size: 12px; }


/* Creative studies share the same neutral surfaces and upright display type. */
.creative-hero { background: radial-gradient(ellipse at 85% 20%, var(--hero-glow), transparent 60%), var(--paper); }
.creative-hero-copy h1 { font-family: var(--display); font-weight: 500; letter-spacing: -.055em; }
.creative-hero-figure { background: var(--photo-frame); }
.study-card, .creative-brief { background: linear-gradient(150deg, var(--surface), var(--surface-soft)); box-shadow: inset 0 1px 0 var(--frame-highlight); }
.study-card h3, .creative-method-grid h3, .campaign-principles h3, .brief-title { font-family: var(--display); font-weight: 500; letter-spacing: -.035em; }
.study-card h3 { font-size: clamp(25px, 2.3vw, 32px); }
.campaign-type-study { background: radial-gradient(ellipse at 20% 10%, rgb(216 198 164 / .09), transparent 62%), #111111; }
html[dir='rtl'] .creative-hero-copy h1 { font-family: AladdinArabic, Arial, sans-serif; font-weight: 600; letter-spacing: 0; }
html[dir='rtl'] :is(.study-card h3, .creative-method-grid h3, .campaign-principles h3, .brief-title) { font-family: AladdinArabic, Arial, sans-serif; letter-spacing: 0; font-size: 25px; }
@media (max-width: 600px) {
  .creative-hero-copy h1 { font-size: clamp(38px, 10.2vw, 54px); }
  html[dir='rtl'] .creative-hero-copy h1 { font-size: clamp(30px, 8vw, 39px); }
}


/* Study cards follow the same still-photo frame, spacing and motion system. */
.section-wrap:is(.creative-studies, .creative-method, .brand-method, .creative-brief-section, .campaign-study, .creative-film-section, .world-film-section) { padding-block: var(--section-space); }
.study-gallery { grid-template-columns: repeat(2, minmax(0, 1fr)); align-items: stretch; gap: var(--card-gap); padding-top: 0; }
.study-card { display: flex; flex-direction: column; margin-top: 0; border-radius: var(--radius-card); transition: transform var(--motion-card) var(--ease), border-color var(--motion-control) ease, box-shadow var(--motion-card) var(--ease); }
.study-image { position: relative; flex: 0 0 auto; width: 100%; aspect-ratio: var(--still-ratio); min-height: 0; border-radius: var(--radius-card) var(--radius-card) 0 0; }
.study-image > img { position: absolute; inset: 0; width: 100%; height: 100%; max-height: none; object-fit: contain; object-position: center; border-radius: inherit; }
.study-card figcaption { display: flex; flex: 1; flex-direction: column; gap: 16px; padding: var(--card-padding); border-top: 1px solid var(--line); }
.study-card h3 { min-height: 2.5em; font-size: var(--card-title-size); line-height: 1.25; }
.study-card figcaption p:not(.kicker) { font-size: 14px; line-height: 1.8; }
.study-caption-foot { margin-top: auto; padding-top: 14px; gap: 8px 16px; }
.study-caption-foot .text-link { min-height: 44px; font-size: 13px; }
.creative-method-grid, .campaign-principles { gap: var(--card-gap); }
.creative-method-grid h3, .campaign-principles h3, .brief-title { font-size: var(--card-title-size); line-height: 1.3; }
.brief-option { border-radius: var(--radius-control); transition: border-color var(--motion-control) ease, background-color var(--motion-control) ease; }
html[dir='rtl'] :is(.study-card h3, .creative-method-grid h3, .campaign-principles h3, .brief-title) { font-size: var(--card-title-ar); line-height: 1.6; letter-spacing: 0; }
html[dir='rtl'] .study-card h3 { min-height: 3.2em; }
@media (hover: hover) and (pointer: fine) and (prefers-reduced-motion: no-preference) {
  .study-card:hover { transform: translateY(-3px); border-color: var(--strong-line); box-shadow: var(--shadow); }
}
@media (max-width: 600px) {
  .study-gallery { grid-template-columns: minmax(0, 1fr); }
  .study-card h3, html[dir='rtl'] .study-card h3 { min-height: 0; }
}

@media print {
  .creative-hero, .study-gallery, .campaign-material-board { break-inside: avoid; }
  .creative-brief-section, .film-screen, .world-film-link { display: none; }
}